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Web analytics and measuring on-line success in a rapidly...

Web analytics and measuring on-line success in a rapidly changing online landscape

Wednesday, November 04, 2009 from 1:30 PM - 6:00 PM (GMT)

London, London

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Ticket Information
Ticket Type Sales End Price Fee Quantity
Attendee Ended £75.00 £0.00 N/A
Event Details

About the workshop:

Explore the emerging landscape of metrics and measurement in the world of the social Web.

The workshop will begin with an examination of the traditional measurement tools available on the Web, explaining their pros and cons, before looking specifically at the new suite of tools needed to discover 'actionable insights' for your social media projects.

We'll look at questions like:

  • What is a 'well performing' Web site?
  • How might this differ from a social media project?
  • How will you know your if social media projects are successful?
  • What constitutes success and how might you benchmark it?
  • What tools are available for free or at low cost?
  • What combination of qualitative and quantitative results might you report back to funders?
  • What are the implications of social media measurement for your traditional measurements?

Those who  use Google Analytics and can provide read access to their reports will be able to have their organisations featured in the workshop and will gain greater insights and takeaway form the workshop. As the workshop is strictly closed-door, it is a mutual understanding amongst participants that all data revealed and shared will be held in strictest confidence.


Who is the day for?

This seminar is aimed at cultural professionals who need to gain insights from the use of their digital assets and properties.


What will you get from the day?

  • Insights into current issues around online measurement
  • Practical understanding of how to use and not to use existing measurement tools
  • Ideas and strategies for developing more complex and effective results

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About the presenter:

Sebastian Chan leads the Digital, Social and Emerging Technologies department at the Powerhouse Museum in Sydney. His teams include the  museum’s web unit, audio visual and photography, rights & permission and the photo library, the research library and Thinkspace, the Powerhouse’s digital media teaching laboratories. He is a researcher in several Australian Research Council Linkage projects researching social media, museums, and technology; and speaks internationally about the use of cutting edge technology in the cultural sector. He is on the international programme committees of Museums and the Web (USA), Digital Strategies for Heritage (Eu), the Horizon.Au New Media Consortium, and is an International Steering Committee member of Culturemondo, an international group of representatives of cultural portal strategists. Seb is also a member of the Australian Government’s Government 2.0 Taskforce examining ways of improving citizen engagement with government and opening access to public sector information.


Timetable for the afternoon:

13.30 -  14.00  - Arrival and registration

14.00 - 15.30 - Session 1

15.30 - 16.00 - Break

16.00 - 17.30 - Session 2

17.30 - 18.30 - Socialising and beers/chocolate


How to get there:

The workshop is being held in one of the learning spaces on the first floor of the Royal Observatory's Astronomy galleries.

The Royal Observatory is located in Greenwich Park, across from the National Maritime Museum and a short walk from the Cutty Sark DLR, local bus stops and Maze Hill and Greenwich stations.

You can find more detailed travel information on their website: http://www.nmm.ac.uk/places/royal-observatory/

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